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Jordan Brand to Donate $100M to Social Justice and Racial Equality

The donation, coming from both Jordan and Nike, is pledged over the next decade.

Photo: Christian Petersen/Getty Images

Michael Jordan and the Jordan brand have announced a $100 million donation to organizations dedicated to ensuring racial equality, social justice, and education access.

This comes after the news of the Nike brand’s own $40 million donation in a commitment to support the black community of the U.S.

The $100 million donation is the largest ever pledged by the Jordan brand, which brought in roughly $3.14 billion in revenue for the Nike brand in 2019.

“Black lives matter. This isn’t a controversial statement. Until the ingrained racism that allows our country’s institutions to fail is completely eradicated, we will remain committed to protecting and improving the lives of Black people.”

– The Jordan brand on its $100 million donation

The recent murder of George Floyd in Minneapolis this past Memorial Day has further ignited an ongoing, motivated, and concerted effort, especially by those in the public spotlight and in the white community, to address the issues of systemic and institutional racism in society today.

This is a huge statement made by one of the most iconic brands in the world and a donation that hopefully will successfully support and lift up the unjustly discriminated and marginalized people of society.


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