Chicago White Sox slugger Yermin Mercedes has taken the baseball world by storm. Not only have fans taken notice, but brands have as well.
Recently, a White Sox fan tweeted to Goose Island Beer Company that Mercedes needs a beer named after him called “The Rule 5 Draft” to compliment his baseball resume and underdog mentality.
Well, Goose Island continued its player-associated products with the fan-requested beer. Ask and you shall receive…
The Mercedes-inspired beer will be available in Goose Island’s Taproom on Wednesday and while not all specifics have been made public, it is likely going to be a home run. The 7.3% ABV hazy IPA is not only a nod to Yermin’s jersey number, which is 73, it is a symbol of the power of social media and the 28-year-old’s long road to the bigs.
Prediction time: Surely, drinkers will feel like they’ve earned every sip.