Budweiser has a new specialty can style that will be available in stores now through Veterans Day, and boy do these new cans look sweet. Inspired by the original cans that were used during World War II by soldiers on the battlefield overseas, Budweiser’s new look is going back to the same olive drab style those who served reached for as an ice-cold refreshment.
The new specialty cans are part of the Folds of Honor collection. Folds of Honor is a nonprofit organization that provides educational scholarships to families of fallen and disabled service members. For every case of Military Heritage Cans sold, Budweiser will donate $1 to Folds of Honor.
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[…] But while legal barriers to alcohol distribution can make it difficult to fully embrace limited-release strategies, such as state laws that prevent beer from being sold at certain locations or that require third-party companies to handle distribution, certain beer companies did manage to launch limited release products on a nationwide scale. Most often, they focused on the lower-touch tactic of packaging changes to hero products, as seen with Heineken’s limited edition UEFA bottle and Budweiser’s holiday packaging for Memorial Day, the holidays in 2020 and 2021 and Veterans Day. […]