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The Best and Worst Super Bowl Commercials of 2022

The Super Bowl always has some interesting commercials. But which ones hit and which ones missed this year?

Super Bowl Best Commercials 2022 Worst
Photo: Maximilian Haupt/DPA/Picture Alliance via Getty Images

Another Super Bowl is in the books. The Los Angeles Rams defeated the Cincinnati Bengals 23-20 at SoFi Stadium on Sunday evening, the team’s second Super Bowl victory in franchise history. But many watch solely for the commercials. And with so many eyeballs watching, brands fork over as much as $7.5 million for just a 30-second spot during the Big Game.

So, which commercials were the best? Which ones missed the mark? Here are the clips you should not miss (for better or for worse).

Great: Chevy – New Generation feat. The Sopranos

If you have never watched HBO’s The Sopranos, you are missing out. The show is considered one of the greatest television shows of all time and one that is credited with kicking off the modern-day HBO style.

Chevrolet ran an excellent ad that paid homage to the show’s famous title sequence, which saw Tony Soprano (James Gandolfini) drive from New York to New Jersey. The ad instead showed Jamie-Lynn Sigler — who played Soprano’s daughter Meadow on the show — drive the car within the same sequence.

The commercial ends with Sigler pulling over the car near an electric charging station, highlighting the fact Chevy is advertising the first-ever all-electric Chevy Silverado. She then hugs Robert Iler, who played Meadow’s brother A.J. on the show. Check the ad out below, as well as the behind-the-scenes.

Great: Liquid Death – Kids Drinking at a Party

I really enjoyed this commercial from Liquid Death, a water company that packages its product in a can instead of plastic bottles.

The ad shows a bunch of grade school-aged children hanging out and drinking Liquid Death in a party-like atmosphere. Then, a pregnant woman drinks it.

The kicker is that the brand purposely does not show what Liquid Death exactly is, making it seem that the kids and the pregnant woman may be getting drunk.

The ad finishes by saying, “Don’t be scared. It’s just water.” Loved it:

Good: E*Trade – Off the Grid

E*Trade had one of the best series of advertisements in the early 2000s. The company would dub adult voices with a moving mouth on a baby’s body. These babies would give investment advice, advertising how they loved using E*Trade.

The financial investment company brought back the main baby character, who had been “off the grid” and not advertising with E*Trade for a while. It was a great throwback.

The only reason I didn’t categorize it as “great” was because it was a tease. I thought we would see more of the E*Trade commercials throughout the game, but it was the only E*Trade commercial I saw. Still, it was memorable:

Good: Avocados from Mexico – Always Good (Roman Tailgate)

I thought this was one was really clever. The setting is a tailgate outside the Coliseum during Ancient Roman times. Fans from opposing teams trash-talk each other before bonding over their common love for avocados.

The two groups of fans eat a wonderful spread with avocados at the center. The ending makes it for me as Andy Richter, who is Caesar himself, says that avocados are also great on salads.

He ends the commercial by saying, “I love salads.” Caesar salad. You get it.

Bad: Carvana – Oversharing Mom

So, the running joke of this commercial is that a typical, oversharing mother keeps telling people in the most inappropriate situations that buying a car with Carvana is super easy.

The thing is, the whole commercial relies on this one and only aspect to be funny. And, well, it’s not. Just… yea, just watch it for yourself:

Just Awful: Coinbase – QR Code

I expected a weird, quirky ad related to crypto during the Super Bowl. But Coinbase not only had an ad that simply showed a moving QR code for one minute straight, but the QR code did not work.

It was supposed to lead people to the Coinbase app, where one could either sign up for Coinbase and get free Bitcoin or opt in for the chance to win millions of dollars with of crypto.

Instead, the app crashed and nobody (including this writer) was able to opt in:

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