In today’s edition of “slow NHL offseason news day,” an interesting tidbit regarding the Chicago Blackhawks came to light. According to Zoomph, a digital measurement platform, the Blackhawks are the most followed hockey team on Twitter.
On Wednesday, Zoomph posted a list outlining the 100 most followed sports franchises on Twitter as of July 31. The Blackhawks checked in at No. 47 with 2,418,029 Twitter followers.
A slew of soccer, racing, NBA, NFL, and MLB teams made up most of the top 50 as the Hawks were the first hockey team of any league to appear on the list. Their United Center roommates, the Chicago Bulls, ranked No. 20 with 4,669,306 followers.
The NHL saw six more teams represented below the Blackhawks:
- Toronto Maple Leafs, No. 61 (2,043,305 Twitter followers)
- Pittsburgh Penguins, No. 71 (1,869,262)
- Montreal Canadiens, No. 81 (1,605,340)
- Philadelphia Flyers, No. 82 (1,590,573)
- Boston Bruins, No. 83 (1,583,237)
- New York Rangers, No. 94 (1,484,556)
Why does this matter? Well, it shows the Blackhawks have the biggest Twitter reach of any hockey team in the world. However, the engagement analytics may not back that up, especially during a scorched-earth rebuild. Mostly, it means the Hawks rose to prominence as Twitter exploded in popularity.
The Chicago Blackhawks won’t win much on the ice in the coming years. But for now, they can say they won the hockey Twitter popularity contest. Just what fans wanted, right?
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