In a recent interview with Fox 32 Chicago, Creative Director and Graphic Designer for Arrowhead Ales Brewing Company Matthew Ryan Sharp discussed his process for creating fantastic can art. He is the man behind the great can artwork but more specifically the 'Villains Series'. The local New Lenox brewery is one of my favorites and has a fantastic sour selection. The Craft Beer Marketing Awards or CBMA awarded a 'Crushie' for Best Can Art Design to Arrowhead and Matthew Ryan Sharp.
The winning labels for Sharp and Arrowhead Ales are from their 'Villians Series' and they look incredible. Pennywise from the recent iteration of Stephen King's 'IT' adds a fantastically creepy vibe to this artwork. However, the name 'This Town Is Cursed' fits brilliantly with the artwork Sharp created and increases the appeal to this beer. 'This Town Is Cursed' is a Hazy Milkshake IPA with lactose and different fruity flavors.
The artwork outside of 'Negative Thoughts' just might be my favorite of the bunch. The label is very busy and almost contorts where your eyes dart. This is very much like The Joker's personality in the film The Joker but it doesn't add any negative thoughts to how this beer might taste. I love the way they incorporate the horror villains into the artwork.
Arrowhead Ales is located at 2101 Calistoga Dr. New Lenox, Il. They have a wide variety of unique brews. Because of this, they have something for everyone. Their Raspberry Cheesecake Barricade is among my favorite sour beers that I've ever had. I greatly anticipate making my way to New Lenox and trying out one of their 'Villains Series' brews. You can't judge a beer by its can art but you can expect greatness from every aspect from Arrowhead Ales Brewing Company.