Well, the NHL's 32nd franchise has officially introduced themselves to the hockey world today. The Seattle "Kraken" are official and they even released their home and away jerseys for the 2021-2022 season, when they will officially debut.
The early reaction to these jerseys seems to be fairly positive. People love the color scheme, and I have to agree. However, the logo does leave you underwhelmed. The team name itself is certainly unique, but it will take some getting used to. Let's rate all things Kraken on a 10-point scale.
Team Name: 8.1
Some teams simply do not get creative enough with their team mascots. "Ah, just name it after an animal." You do that and next thing you know you're losing a football game in Detroit every Thanksgiving. Kraken however, is the opposite of boring. "Release the Kraken!" will probably be screamed by their PA Announcer every time they take the ice. I bet they can't wait until 2021 to get Kraken. Stop it.
Sometimes simple is better. However, simple is generally better when the look is classic. This logo Seattle introduced looks new age but still fairly generic. Was it an auto-generated 'S' from EA Sports' NHL 20 team creator? Now, the 'S' is designed in a way where the letter is supposed to look like a sea creature. I don't know, it just leaves too much left to be desired. Oh, and their alternate logo, which encompasses the Space Needle and an anchor, is better than their primary. You never want to be that team.
Color Scheme: 9.7
This is where Seattle definitely got things right. Teams playing along the Pacific Ocean in the Pacific Northwest should feel obligated to use this. If you are going to use a sea creature in your logo (no matter how poorly you pull it off), you should probably use the colors of the sea. Dark blue paired with a lighter blue is always a good look. See the Winnipeg Jets as your evidence.
So how does it all come together? Well, the logo is what brings this score down. The logo is so large on hockey jerseys that it is surely the main ingredient in them. The color scheme is top-notch, but with a boring logo, you kind of get a boring jersey. Maybe they should have added some strings to the collar or something to liven the jersey up a little.
Jersey Power Rankings: 25 out of 32
You can read our official NHL Jersey Power Rankings here. The fact of the matter is that there are a lot of great jerseys in the National Hockey League. Seattle certainly can't touch the likes of the Blackhawks, Penguins, Bruins or Canadiens. However, they come in right above the Nashville Predators and a notch below the recent expansion team Vegas Golden Knights. At least they aren't the Arizona Coyotes.
What are your thoughts? Do you like the team name? Would you purchase this jersey? Are you jumping ship on your current team and becoming the Kraken? Maybe we'll #CrackUm to the Kraken one day, who knows? While Seattle got the color scheme right, in a league of great logos, the Kraken missed the mark.