There are not many things in this world that go together better than beer and baseball. When it comes to ultimate combinations, Goose Island Beer Co. and the Chicago White Sox took advantage of an opportunity to grow each other's brand together.
Goose Island released its new Sox Golden Ale ahead of SoxFest 2020 at McCormick Place in downtown Chicago. The timing couldn't be any better for the two groups to announce a partnership that began at the beginning of last season.
White Sox fans are accustomed to the Goose Island seating section in right field at Guaranteed Rate Field. The themed block of outfield seats was a huge addition to the ballpark at the beginning of the 2019 season.
Not only did Goose Island generate a lot of buzz with the attendees, but they also had some neighbors getting in on the action. The well-known season ticket holders in Section 108 (which is located right next to the Goose Island) developed a beautiful friendship with the company's social media account.
Now, not only does Goose Island still call the right-field stands home at Guaranteed Rate Field, but they also have a beer named after the franchise that gave them the beautiful space in their ballpark.
The partnership continues strong heading into 2020 and Sox fans (as well as Goose Island lovers like myself) will get the chance to enjoy a Sox Golden Ale while taking in some baseball in 2020.
Happy Friday everyone! #CrackUm and enjoy the weekend!